Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

“When one door closes, another opens”
-- Alexander Graham Bell

To all our valued clients, we want to say good-bye, convey our gratitude and thank you!

As of January 2018, Applebaum Associates has officially closed its doors. We want to convey our deepest gratitude to each and every one of you, to appreciate all we have accomplished together and to look forward to what’s next.

For the past 36 years, we have been honored to partner with you - our clients - to create brands that helped launch the wellness revolution, transition our world from print to digital, and reimagine mature brands for new audiences.

Applebaum Associates was founded by the visionary entrepreneur Lila Applebaum at a time when branding was usually associated with cattle and marketing execs were typically men. A lot has changed since then. The socio-digital revolution incites us to rethink, adapt, and evolve at an ever-expedited pace. As we’ve all learned, it’s important to know when to re-organize, to rebrand, or to reinvent. Sometimes it just makes sense to start fresh.

We invite you to experience a new era of brand development and targeted brand-building services at Lynn Haviland LLC. I hope this new business model and range of services will meet your brand-building needs. Let’s continue the relationship!

With gratitude,

Lynn Haviland LLC
Former President, Applebaum Associates