Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.


Every branding project has unique challenges, and we address those challenges with strategic insights and creativity, turning them into opportunities.

The verbal and visual branding elements we develop communicate on multiple levels to project the brand identity, connect with your target audience, meet key marketing and business objectives, and build equity in your brand.

Click on any image to the right to see how our work can maximize brand potential.