Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Parrot Bay: Matava Blue / Sunset Surf

When extending the Captain Morgan Parrot Bay sub-brand into the flavored malt beverage segment, liquor giant Diageo looked to Applebaum for intriguing and evocative flavor names. Applebaum developed Matava Blue and Sunset Surf to enhance the brand identity by reinforcing the tropical imagery of the Parrot Bay sub-brand. These names suggest surf, beach, and good times with an authenticity appealing to the target audience.