Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Moisture Rescue

Applebaum worked with L'Oreal on the initial development and later optimization of the Garnier skin care brand, developing a sharp understanding of the brand positioning, assets, and audiences. Most recently, Moisture Rescue was introduced — a new platform of face care products with a lightweight feel that provide deep hydration and impart a silky texture to skin. The name, developed by Applebaum, signals the end benefit in a dramatic way, suggesting efficacy and category leadership, while clearly differentiating from the other Garnier skin care platforms, Skin Renew and Ultra-Lift.