Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Easy Edges

When Frank Gehry, one of the world's most celebrated architects, first introduced his new furniture line, it was important that the name convey the essence of his inspired designs. Created with everyday materials used in unconventional ways, the line was intended to be affordable and accessible. The name Easy Edges has a flow and tone that reflects the form and simplicity of these functional, visually striking pieces.