Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Agora Design Resources

The owners of this retail business offering homewares, gifts, and accessories from around the world wanted a distinctive identity consistent with their aesthetic: the fusion of great design and functionality.

Inspired by the Ancient Greek agora — an open marketplace where a variety of goods were sold — Applebaum developed the name Agora Design Resources. The name brings together both evocative and descriptive elements, and represents the ever-changing collection with simplicity, style, and an international tone. The tagline great finds :: great design incorporates a surprising graphic element to succinctly communicate the positioning and end benefit to consumers.