Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Capri Sun Lightspeed LemonLime and Orange Edge

When Kraft Foods extended the Capri Sun brand with Sport, a natural drink with electrolytes designed for kids' tastes, they recognized the opportunity to enhance the branding with unique flavor names.

Lightspeed LemonLime and Orange Edge, developed by Applebaum, reinforce the sports imagery with a fun tone, appealing to both kids and parents.