Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Body Harmonics

When a neuromuscular and massage therapist went into private practice, she wanted a name that would convey the therapeutic nature of her work and reflect her goals in a meaningful way. In exploring potential creative directions, Applebaum learned that the client had been an opera singer and that music greatly influenced all aspects of her life and work. This insight inspired the creation of the name Body Harmonics. With a therapeutic, uplifting tone, the name suggests the unique benefits of treatment with this practitioner — bringing the body into balance.