Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Phogenix Imaging

Hewlett-Packard and Kodak entered into a joint venture that would lead retail photofinishing into the digital era. The new corporate identity had to suggest the new technology while reflecting the stature of the parent companies. Phogenix Imaging, developed by Applebaum, conveys the business of pictures and imaging technology with a tone of expertise that announces the next generation of photofinishing to both retailers and consumers.