Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.


When a landscape designer formed a partnership with a decorative painter / designer, they needed a corporate identity appropriate for their multiple capabilities and many high-level projects. Applebaum developed the evocative and unexpected name Citrus and the dynamic logo to reflect the client’s fresh style and creative edge. The branding elements work together to excite the senses, reinforcing the client’s positioning and unique niche in the design world.