Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.


Unilever takes cleansing to the next level with SkinVitalizer. This innovative face cleansing tool gently vibrates to deliver spa-quality deep cleansing, leaving skin energized, soft, and radiant. Applebaum consulted on the brand architecture to utilize the Dove endorsement to best advantage, and developed the name SkinVitalizer. With a clean, proactive tone, the name conveys the transforming experience of the product, as well as the end benefit most important to the target audience — healthier, younger-looking skin.