Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Vacation Together

When launching a family-oriented travel planning and booking website that would include their theme parks as well as other vacation destinations, Disney found it challenging to come up with an appropriate and available domain name. They turned to Applebaum for a telegraphic name for the initiative, and the name VacationTogether delivers. This notable name, available as a trademark and url, clearly identifies the category, differentiates from other travel websites by suggesting the concept, and conveys the benefits on an emotional level.