Condé Nast Ideactive
Applebaum worked with Condé Nast on several corporate initiatives to develop strategically positioned brand identities. The identities had to speak to external audiences, garner internal support, work well within the corporate architecture, and have a stature befitting Condé Nast. The name Ideactive was developed by Applebaum for a new division that provides marketing services to clients across platforms. Utilizing the consumer insights and vast resources of Condé Nast, Ideactive leverages the talent and cultural foresight behind their iconic brands to help promote their client's brands. The name suggests the forward-thinking creative energy of the new division, and the core strength of Condé Nast to produce exceptional custom content.