Agora Design Resources
The owners of this retail business offering homewares, gifts, and accessories from around the world wanted a distinctive identity consistent with their aesthetic: the fusion of great design and functionality.
Inspired by the Ancient Greek agora — an open marketplace where a variety of goods were sold — Applebaum developed the name Agora Design Resources. The name brings together both evocative and descriptive elements, and represents the ever-changing collection with simplicity, style, and an international tone. The tagline great finds :: great design incorporates a surprising graphic element to succinctly communicate the positioning and end benefit to consumers.