Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Next Issue

Media giants Condé Nast, Hearst, Meredith, News Corp., and Time Inc. came together to form a digital publishing consortium, Next Issue, that is redefining the publishing industry. Applebaum worked with the marketing team to develop the branding for the pre-launch phase, as well as positioning, copy, and tagline for the launch of the new website. The tagline Watch It Unfold captures the excitement of experiencing your favorite titles optimized for digital devices. It also sets expectations for the innovative and evolving capabilities of the expanding digital publishing category.