Many artists are torn between devoting themselves purely to their art and finding a way to establish themselves in the art world. These do not have to be mutually exclusive. Working with artist and painter Susanna Kitson, we first needed to understand her unique artistic style, goals, and motivation. Our objective was to reflect in her branding and website the beauty in nature that Susanna captures in her artwork. Applebaum teamed with designer Hovie Hawk to create a website and other marketing materials that showcase her as an important talent, highlight her visual perspective, and authentically portray who she is as an artist.