Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

David Gregory School

The David Gregory School provides a customized educational program to children with autism and developmental disabilities, helping them live more fulfilling lives. The owners of the school knew it was time to update their website and marketing materials, and needed a partner to provide the expertise. After taking a close look at the school's mission, processes, and challenges, Applebaum identified key benefits and differentiators that had not been emphasized previously and developed a branding strategy to highlight them. The new logo, website, and marketing presentation give the school an updated presence, convey its uniquely warm and welcoming environment, and highlight the staff's expertise and focus on meeting the individual needs of each student.