Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.


Turnstone Productions and Stone Lantern Films needed an iconic image to represent their new film, MegaMall. This powerful documentary delves into the politics and money that fuel commercial land development creating unsightly sprawl across America. The graphic created by Applebaum conveys the harsh impact explored in the film.