Friends of the Rockefeller State Park Preserve
As part of the New York State park system, the Rockefeller State Park Preserve relies heavily on state funding. In recent years, funding has plummeted while maintenance costs have soared. Dedicated to ensuring the survival of this unique natural treasure, the Friends of the Rockefeller State Park Preserve turned to Applebaum to help increase awareness and support for the Preserve. Applebaum worked with the Friends to create clearer, more consistent branding and messaging and then implemented it consistently across all channels. Rebranding efforts included logo, tagline, brochure, email template, website refresh, copy, and fundraising materials.