Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Valspar HydroChroma Technology

Consumers no longer have to choose between quality and color when purchasing interior and exterior paints. A revolutionary new color technology developed by Valspar delivers exactly what consumers are looking for. With three times more concentrated super-strength colorants than other paints, this advanced technology offers greater durability, enhanced hide and coverage, and a vast array of colors with unsurpassed color matching capabilities. It was critical that the name work across product lines and call attention to the state-of-the-art technology. Applebaum developed the name HydroChroma Technology for the innovative formulation. With a technical but accessible tone HydroChroma signals a new day in DIY.