Valspar HydroChroma Technology
Consumers no longer have to choose between quality and color when purchasing interior and exterior paints. A revolutionary new color technology developed by Valspar delivers exactly what consumers are looking for. With three times more concentrated super-strength colorants than other paints, this advanced technology offers greater durability, enhanced hide and coverage, and a vast array of colors with unsurpassed color matching capabilities. It was critical that the name work across product lines and call attention to the state-of-the-art technology. Applebaum developed the name HydroChroma Technology for the innovative formulation. With a technical but accessible tone HydroChroma signals a new day in DIY.