Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Little Bites

When Unilever entered the portable snack segment with a line of hand-held snacks from Entenmann's, it was crucial to have a name that would differentiate the new form from the base brand, leverage existing equity in 'fresh baked', and have an all-family appeal. Little Bites, developed by Applebaum, was a simple solution to these tough challenges. It suggests the two key benefits, portion-control and portability, with a tone appealing to the broad target audience. It also works seamlessly with the Entenmann's identity to assure consumers of the quality they expect from the masterbrand.