What We Deliver
The goal is to create a memorable and distinctive identity. One that projects the brand or corporate image, is meaningful to target audiences, stands out from the competition, supports the positioning, and can grow with your brand or company.
We believe deliverables should include much more than just a list of names, a few creative executions, or a cleverly constructed slide deck.
Our process includes "ensureables" that are integral to each project: clarity, brand integrity, strategy, creativity, range, screening, consensus, results, and service.
We begin with an in-depth orientation session to gather information, refine positioning, identify key objectives, brainstorm ideas, and finalize direction.
Strong branding requires broad vision combined with an eye for detail and nuance. We look at the big picture, ensuring a seamless integration of branding elements, executed consistently across all platforms, materials, and audience touchpoints.
We work closely with you to develop a sound branding strategy that meets your short-term objectives while forging a path to your long-term goals.
Our uniquely experienced team goes beyond the usual to explore the full creative potential within the strategic guidelines established.
With a comprehensive approach, we develop a broad range of options for you to choose from, targeted to your key audiences.
We provide a thorough in-house screen for trademark registration conflicts, domain and corporate identity searches, and linguistic evaluations when appropriate.
Our process is designed from beginning to end to facilitate consensus-building among your team members and internal stakeholders.
We lead you through a presentation meeting that clients find refreshing, thought-provoking, and highly successful in identifying the right name or branding solution for their product, service, or company.
With Applebaum, your project is the priority, you're working directly with the principals, and you receive attentive service that meets your specific needs and deadlines.