Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

What We Deliver

The goal is to create a memorable and distinctive identity. One that projects the brand or corporate image, is meaningful to target audiences, stands out from the competition, supports the positioning, and can grow with your brand or company.

We believe deliverables should include much more than just a list of names, a few creative executions, or a cleverly constructed slide deck.

Our process includes "ensureables" that are integral to each project: clarity, brand integrity, strategy, creativity, range, screening, consensus, results, and service.