Applebaum is a brand identity firm specializing in name development, branding systems, and marketing communications. We have been helping clients create successful identities for new products, companies, and services since 1982.

Naming

  • Brand
  • Corporate identity
  • Sub-brand
  • Service
  • Technology
  • Variant & Flavor
  • Product descriptor
  • Ingredient
  • Trademark & Domain screening

Visual Identity

  • Logo development
  • Brand look and feel
  • Website design
  • Web programming
  • Email campaigns
  • Marketing collateral
  • Packaging
  • Brand identity guidelines
  • Retail experience